What makes a kid shine in the right sport? Mayna Agency took on that question with Talentiono, a sports talent identification center that helps children find where their skills fit best. Our goal was to craft a fun, bold brand identity that sparks excitement for kids and builds trust for parents, turning Talentiono into a place where young athletes start their journey to greatness.
Client
Talentino
Timeline
2 Months
Services
Branding
Website
talentino.co (Inactive)
Crafting a Brand as Unique as Every Talent
Talentiono: Redefining How Young Athletes Find Their Sport
What if your child’s true sports talent has been hiding in plain sight? Talentiono helps families uncover their potential with a science-backed approach, but first, they needed a brand that captured the excitement of discovery. Mayna Agency crafted an identity that speaks to young athletes, reassures parents, and stands out in the competitive sports world. Here’s how we brought it to life.
Challenge
Kids have endless potential, but finding the right sport to match their talents can be tricky. Talentiono needed a brand identity that makes this process feel fun for children and reliable for parents. Without a strong, clear look, the center risked blending into the crowded sports world, making it hard for families to see its unique value and trust its expertise.
Solution
Mayna Agency developed a fresh, energetic brand for Talentiono, blending movement, expertise, and excitement. With a sleek logo, striking colors, and a flexible visual system, the branding enhances engagement across all touchpoints, creating an inspiring experience for young athletes and their families.
Result
Talentiono now stands out with a vibrant and professional brand that excites young athletes and reassures parents. The new identity creates a sense of trust and credibility, helping the center attract more families and establish itself as a leader in sports talent discovery.
Understanding the Brand Core
Before designing anything, we need to define Talentiono’s brand essence. This includes its mission, vision, values, and personality to ensure the branding aligns with its purpose.
1. Mission
Helping children discover their natural sports talent through expert evaluation and guidance.
2. Vision
To become the leading platform for sports talent discovery, empowering young athletes worldwide.
3. Core Values
● Empowerment – Helping kids reach their full potential through guided talent discovery
● Trust – Providing reliable, expert-backed assessments that families can depend on
● Honesty – Delivering transparent, unbiased evaluations that put children’s best interests first
● Inclusivity – Helping all children, regardless of background, find a sport that suits them
● Fun & Engagement – Making the process exciting and enjoyable for kids
● Accuracy – Using precise methods and data-driven insights to ensure meaningful results
4. Brand Personality (How Talentiono Should Feel)
● Energetic
● Friendly
● Trustworthy
● Professional
● Fun
Brand Positioning & Messaging
Now that we’ve defined Talentiono’s core, we need to clarify how it stands out in the market and craft key messages that communicate its value.
1. Brand Positioning Statement
This is a one-sentence summary that defines what Talentiono does, who it serves, and why it’s unique.
Talentiono helps children discover their natural sports talent through expert evaluation and data-driven insights, making it easier for families to guide their kids toward the right sport with confidence.
2. Unique Value Proposition (Why Choose Talentiono?)
What makes Talentiono different from other talent assessments or sports programs?
Unlike traditional sports academies that focus on training, Talentiono identifies each child’s natural strengths and matches them with the right sport, ensuring faster progress, better performance, and long-term enjoyment.
3. Key Messaging (Core Statements for Marketing & Communication)
These are short, impactful messages that will be used across marketing materials, the website, and branding.
● Every child has a sport where they can shine. We help them find it.
● Talent isn’t just trained. It’s discovered.
● The right sport makes all the difference.
● Accurate assessments. Confident decisions.
● Unlocking potential, one child at a time.
Shaping a Bold and Dynamic Identity
A strong visual identity makes Talentiono instantly recognizable while reflecting its energy, trust, and commitment to young athletes. Every element was designed to inspire confidence in parents, engage kids, and establish credibility in the sports industry.
Logo Design
Talentiono’s logo is more than just a name. It is a symbol of growth and direction. The t features an embedded arrow, representing the journey of discovering and unlocking a child's sports potential. This subtle yet powerful design element reinforces the brand’s core mission while maintaining a sleek and modern look. The typography is bold yet approachable, ensuring a professional and engaging visual impact.
Color Palette
A carefully chosen mix of trust, energy, and motivation creates a strong emotional connection:
● Picton Blue (#3AC0F0): A fresh, energetic blue that represents clarity, trust, and optimism
● Sunrise Orange (#FBA82F): A warm and dynamic shade that conveys enthusiasm, motivation, and action
● Deep Sky Blue (#3E72B8): A rich, confident blue that reinforces expertise and reliability
This vibrant combination ensures that Talentiono stands out while remaining approachable and professional.
Typography
Talentiono's visual identity is anchored by Josefin Sans, the brand's primary typeface. This sleek and modern font features a slightly geometric structure that balances credibility with playfulness. Its clean lines and contemporary feel make it ideal for a brand that needs to connect with both young athletes and their parents. The sharp yet friendly nature of Josefin Sans reinforces Talentiono’s mission of guiding children toward the right sport while maintaining a professional and engaging presence across all brand touchpoints.
Bringing Talentiono to Life
Bringing Talentiono to Life
A strong brand is not just about a great logo or a well-chosen color palette. It is about how it comes to life in the real world, how it interacts with people, and how it leaves a lasting impression. Talentiono needed more than just visuals. It needed an identity that feels dynamic, engaging, and inspiring at every touchpoint.
A Brand You Can See, Hold, and Wear
When a parent receives a Talentiono brochure, it should feel like the start of an exciting journey. When a young athlete wears a Talentiono-branded jacket, it should make them feel like they belong to something bigger. Every element, from printed materials to merchandise, was designed to reinforce the brand’s energy and purpose.
The business materials establish credibility while keeping the spirit of sports alive. Business cards and letterheads introduce Talentiono with confidence. Marketing brochures and flyers do more than share information. They are designed to capture attention, tell a story, and invite families to take the next step toward discovering their child's talent.
Making the Brand Tangible
Talentiono is not just a name. It is an experience young athletes can wear, carry, and be proud of. Branded sportswear, from jackets to t-shirts, creates a sense of belonging and excitement. Every detail, from the color contrast to the logo placement, was carefully designed to feel both stylish and meaningful. Merchandise like water bottles, sports bags, and mugs transforms the brand into something practical and ever-present in daily life.
At every touchpoint, Talentiono is designed to be felt and remembered. This is not just a brand. It is an identity that builds confidence, inspires young athletes, and makes every interaction feel like a step toward greatness.